WHAT IS SEO? FULL DEFINITION ON SEO
vào
03 thg 3, 2019
When you step in the field of the web, it's certainly little more you have ever heard over on the SEO Phrase and many people recommend to learn SEO. So SEO what is it? The practical application and its benefits of how many enthusiasts come so?
In this article I will explain to you through about SEO concepts in their own way of understanding so that you can easily know which seo it is something to start reading out other articles in the SEO category of Thachpham.com
What is SEO?
Of course, we don't eat it directly, but it helps us to achieve "food" pieces in both literally and literally. First, take a look at the photo below:
Giải thích về SEO
Look, everyone knows that the results when we search for the keyword "listen Nhac", the first links of the search page almost all of the top music websites in Vietnam. But have you ever wondered that why those pages are taken head? Since these are popular websites and many visitors? Well, yes, but you see that, Nhaccuatui is also a lot of visitors and even better page nhac.vui.vn that why is it just ranked 3rd? The difference here is that the methods that increase the ranking on the search engines, also call the proper phrase of its expertise is SEO.
SEO is the acronym for search engine Optimization phrases (translated in the sense of Vietnamese search engineoptimization). The SEO work literally analyzes the operating modes and algorithms of search engines and uses some simple or complex tricks to improve the website's ranking on certain keywords. Short and easy to understand.
How does the search engines work?
Before researching about SEO then we all must be aware through the method of operating the search engines to collect content on websites, from which your SEO school stage will be faster and apply more accurately.
The search engines will have the "robots" (also known as Bot, Spider.. etc.) Looking for a mission is to go "look tub" the websites that it knows and conduct data collection. You must remember that search bot does not look like a real man although the search bot is now quite clever compared to the previous versions several years ago but the truth is still a machine and works in a given sequence. The order includes data collection (crawling) through the HTML content of the website in the order from top to bottom to see what content the website has. The search bot can continue crawling from this page to another page through links (which can be called link diagrams). That is, if your website is closely linked to each other, the search bot will crawl more pages because they are present on the website in a certain time. Conversely, because the bot is not the real person so they only read the content through regular text, completely unable to view flash or JavaScript or secure folders. This means that if the search bot can't crawl those pages, those pages won't be able to appear on its search page (Google, Yahoo, Bing... etc.).
Once the bot searches collected the necessary data, its next step is to conduct indexing (indexing) pages of the website. The indexed pages will be stored into a gigantic data warehouse on the search engine, later the pages saved there will be removed to show on the search results after the analysis has been conducted and applied some Math. The search bots will rely on certain factors to see if there should be a link to the Search Engine results page (search engines results page – SERP). Therefore, the work of people doing SEO will proceed to optimize the links so that it reaches higher rankings in search results (appearing at the first 10 results).
Each time there is a search request from the user, the search engine will begin processing those queries. i.e. comparison of search queries (search query) with pages that have been indexed in its database. When there are any search queries to be executed, the fact that there are millions or billions of pages containing the relevant content, then the search engines will start to apply some algorithms to calculate the value of content that matches the Most search problems can be displayed.
Each search engine has different algorithms for calculating suitable content. Each algorithm has different roles for analyzing the relevant content based on keyword density (keyword Density), links (links) or meta tags in HTML content (metatags). That's why the Google search engines, Yahoo or Bing both offer different results although we're only looking all over with just one single keyword. In addition, there is an important fact that you need to know which is the algorithm of itis constantly changing constantly, so if your page wants to always be displayed in the first page then the need to apply some tricks to change Website for adaptation to new algorithms. This is one of the key elements for people who do SEO to compete customers.
Benefits of SEO
SEO includes a lot of benefits that if you are a website developer or investment then should not overlook it. If you are still skeptical about the benefits of SEO bring together, take your points across a few examples below.
Cost savings
As you all know, Google has a service that displays ads at the top page in the search results that we have to pay for each click (Pay per click – PPC) named Google AdWord. This can be a very good service to search for prospective clients for the website but please make the following simple calculation:
You set $1 for each click on the ad, in one day you get 200 clicks on your ad, you pay with the amount of $200. i.e. each month you will have to take $6,000 and $72,000 per year for advertising costs by this tool. Terror!!!!
The truth is that the cost of advertising will like this could be around a few cents for one click, but its average price is usually $1 and if you buy keywords that have higher competition then you pay more. Not to mention that if every day there 200 clicks on the website, what would you have collected $250 or $300?
So if as you would like to display the website at the top in the search results page without losing too much costs it is to use the SEO services or you self-SEO if capable. It is meant to be a long-term investment and you will not have to take money every day as using the PPC advertising form of Google AdWord.
Aim for specific user objects
Compared to other forms of advertising on conventional networks such as posting ads in other websites. You will not be able to control your potential user objects. By choosing the right keyword, every time someone on Google searches for an information about a certain service they are sure to use, you will be extremely lucky to show up the top page of the search results. From there they will click on your link and the chance that the person becomes your client is 70% if you have good information about a type of service they need.
Get a big traffic
Do you imagine watching every day how many people searched for the keyword "listen to music or", "buy cheap laptops" or "beautiful pictures"? And if you appear on the top page of those keywords then surely 99.99% you get a visit every time a person searches. Taking a nearest example, every day the Blog Pham is also getting around close to 300 hits from the search engine, not counting the visitors through other forms. And of course, I don't even post ads anywhere but only worry about writing articles and optimizing articles for friendly search queries only.
Long-term benefits
As you mentioned above, if you use PPC advertising programs to promote website on a search engine then you have to pay every day. Can you pay for 5 years, 10 years or a lifetime? But once you have applied SEO to the website in an effective way, your website will always reside on top searches that you don't need to pay any costs to maintain it. Unless there is another SEO opponent better than you.
Do you understand how SEO we learn to do? If you want to find out about the SEO profession, it is regarded as you've mastered the knowledge you need, but if you want to learn SEO, it's not much less absorbent, because there are some terminology and other basic knowledge you need to Know.
What is white hat seo and black hat seo?
Just like hackers, about doing SEO is divided into 2 types called White Hat seo and Black Hat seo. If you understand the black Hat hacker and other white hat hackers on purpose of using her skills then in the SEO is not so. SEO white hats and black hat seo all have a unique purpose: putting the links of a certain website onto the top page. But its the difference here is the way for them to achieve that outcome.
What is white hat SEO?
Listening to the name is seen in white and transparent. SEO White hats mean those who optimize the links so that they have high rankings on the search results legally and healthier about both ethical and technical. The white-capped SEO method not only increases the ranking of links in a legitimate way that it can also hold its ranking in a long way. Just like business, if you do everything transparent and legitimate it will take quite a long time to take care of his SEO process, but in return you will be assured more when not having to worry the punishment of search engines because of problems Fraud. In a nutshell, the white hat SEO tactics and tricks literally adhere to the rules and guidelines of the search engines. These simple methods are presenting and optimizing website content for friendly search bots in the process of crawling and content indexes. At the same time the content is also clearly optimized to convey valuable information to the user.
But.... If your website has poor quality content. Then the white-capped SEO methods are almost no effect, simply because the content is not valuable to the user. If you were poor, I'd still like to climb the other person sitting, forcing you to cheat, which is called the Black Hat SEO.
What is black Hat SEO?
If you've read through the white Hat SEO definition then can also guess what is the Black Hat seo. Black Hat SEO means using the cheating method, tricks to break the regulatory barriers of the search engines aimed at putting themselves on the top pages of the search results. Usually the Black Hat SEO phase will bring website to the top 10 on the search page a lot faster (even just three days for an important keyword) compared to the white hat SEO. However, not long after, websites that apply this fraudulent SEO method will suffer from search engine punishment, and that's the price they pay. Such websites may be relegated, strictly controlled in the process of SEO or further harm as the domain of the website is forever impossible to appear on search results.
Search optimization Process (SEO)
An SEO process can be divided into several stages depending on the preference of each person. But for her, SEO consists of 4 following stages:
Phase 1. Keyword analysis (keyword analysis)
There are many people asking why the need to analyze keywords before SEO. The simple answer to you is that we need to know will bring website to the top of the search results by which keyword and keywords are actually beneficial to us or not, meaning that many people seek it or not.
Phase 2. Content Development
A website cannot be any good SEO or proper standard without quality content, because the purpose of SEO is to optimize website/content for friendly bot search so that it reviews her post better that get the highest ranking.
Stage 3. SEO On-Page
After having had important keywords through the analysis process, people doing SEO will conduct content optimization on the website to become more friendly bot search in the crawl (crawling) and indexing (indexing) through the work As optimizing the URL structure, optimizing the title tag, using the heading tag (H1, H2, H3... etc.) Logical, optimized descriptions META tag, use a certain keyword density into the content, create Sitemap.. Etc..
Stage 4. SEO Off-Page
As with its name, this SEO process will not optimize directly on the website which is improving the website's ranking by links pointing to their website (backlinks). That is, as if your website has more backlinks, the higher the website ranking, and Page Rank will also be improved.
But one thing that you should be aware of is that neither backlink does quality well. The backlinks pointing back from the website are suffering from Google's fine, or the backlinks bearing the nofollow attribute hardly the value of improving ranking. The quality backlink are the backlink bearing the DoFollow attributes and are appearing on great sites, prestige and especially websites specializing in educational and newspaper arrays. There are also a number of website categories that can bring high quality backlink such as Dmoz or Yahoo Directory.
Some important SEO terms
As well as another field of expertise, SEO has a lot of important terminology that is used frequently. If you truly care about SEO then you should also know over a few common terms below. Don't worry you don't understand anything about it, maybe this is the useful information for you after you have mastered the basic SEO knowledge.
See article The SEO term of Tran Ngoc Main.
CONCLUSION
We've read through quite a lot of SEO definitions, but what exactly do you have to understand SEO? Speak small, SEO means "spam search engines": Adore:. We will "spam" the valuable content and forced search bot to read such content to bring up the search engines to provide valuable information to the user. In the article I have mentioned through the Black Hat Seo method, and according to its suggestion do not try to apply the Black Hat Seo method to fool the search engine because the price you pay will be much more expensive than what you get Be in short time. Starting this article, I will proceed with additional detailed tutorial articles going to each section so that anyone who needs to learn SEO reference. Hope to see you again in the next SEO article.
In this article I will explain to you through about SEO concepts in their own way of understanding so that you can easily know which seo it is something to start reading out other articles in the SEO category of Thachpham.com
What is SEO?
Of course, we don't eat it directly, but it helps us to achieve "food" pieces in both literally and literally. First, take a look at the photo below:
Giải thích về SEO
Look, everyone knows that the results when we search for the keyword "listen Nhac", the first links of the search page almost all of the top music websites in Vietnam. But have you ever wondered that why those pages are taken head? Since these are popular websites and many visitors? Well, yes, but you see that, Nhaccuatui is also a lot of visitors and even better page nhac.vui.vn that why is it just ranked 3rd? The difference here is that the methods that increase the ranking on the search engines, also call the proper phrase of its expertise is SEO.
SEO is the acronym for search engine Optimization phrases (translated in the sense of Vietnamese search engineoptimization). The SEO work literally analyzes the operating modes and algorithms of search engines and uses some simple or complex tricks to improve the website's ranking on certain keywords. Short and easy to understand.
How does the search engines work?
Before researching about SEO then we all must be aware through the method of operating the search engines to collect content on websites, from which your SEO school stage will be faster and apply more accurately.
The search engines will have the "robots" (also known as Bot, Spider.. etc.) Looking for a mission is to go "look tub" the websites that it knows and conduct data collection. You must remember that search bot does not look like a real man although the search bot is now quite clever compared to the previous versions several years ago but the truth is still a machine and works in a given sequence. The order includes data collection (crawling) through the HTML content of the website in the order from top to bottom to see what content the website has. The search bot can continue crawling from this page to another page through links (which can be called link diagrams). That is, if your website is closely linked to each other, the search bot will crawl more pages because they are present on the website in a certain time. Conversely, because the bot is not the real person so they only read the content through regular text, completely unable to view flash or JavaScript or secure folders. This means that if the search bot can't crawl those pages, those pages won't be able to appear on its search page (Google, Yahoo, Bing... etc.).
Once the bot searches collected the necessary data, its next step is to conduct indexing (indexing) pages of the website. The indexed pages will be stored into a gigantic data warehouse on the search engine, later the pages saved there will be removed to show on the search results after the analysis has been conducted and applied some Math. The search bots will rely on certain factors to see if there should be a link to the Search Engine results page (search engines results page – SERP). Therefore, the work of people doing SEO will proceed to optimize the links so that it reaches higher rankings in search results (appearing at the first 10 results).
Each time there is a search request from the user, the search engine will begin processing those queries. i.e. comparison of search queries (search query) with pages that have been indexed in its database. When there are any search queries to be executed, the fact that there are millions or billions of pages containing the relevant content, then the search engines will start to apply some algorithms to calculate the value of content that matches the Most search problems can be displayed.
Each search engine has different algorithms for calculating suitable content. Each algorithm has different roles for analyzing the relevant content based on keyword density (keyword Density), links (links) or meta tags in HTML content (metatags). That's why the Google search engines, Yahoo or Bing both offer different results although we're only looking all over with just one single keyword. In addition, there is an important fact that you need to know which is the algorithm of itis constantly changing constantly, so if your page wants to always be displayed in the first page then the need to apply some tricks to change Website for adaptation to new algorithms. This is one of the key elements for people who do SEO to compete customers.
Benefits of SEO
SEO includes a lot of benefits that if you are a website developer or investment then should not overlook it. If you are still skeptical about the benefits of SEO bring together, take your points across a few examples below.
Cost savings
As you all know, Google has a service that displays ads at the top page in the search results that we have to pay for each click (Pay per click – PPC) named Google AdWord. This can be a very good service to search for prospective clients for the website but please make the following simple calculation:
You set $1 for each click on the ad, in one day you get 200 clicks on your ad, you pay with the amount of $200. i.e. each month you will have to take $6,000 and $72,000 per year for advertising costs by this tool. Terror!!!!
The truth is that the cost of advertising will like this could be around a few cents for one click, but its average price is usually $1 and if you buy keywords that have higher competition then you pay more. Not to mention that if every day there 200 clicks on the website, what would you have collected $250 or $300?
So if as you would like to display the website at the top in the search results page without losing too much costs it is to use the SEO services or you self-SEO if capable. It is meant to be a long-term investment and you will not have to take money every day as using the PPC advertising form of Google AdWord.
Aim for specific user objects
Compared to other forms of advertising on conventional networks such as posting ads in other websites. You will not be able to control your potential user objects. By choosing the right keyword, every time someone on Google searches for an information about a certain service they are sure to use, you will be extremely lucky to show up the top page of the search results. From there they will click on your link and the chance that the person becomes your client is 70% if you have good information about a type of service they need.
Get a big traffic
Do you imagine watching every day how many people searched for the keyword "listen to music or", "buy cheap laptops" or "beautiful pictures"? And if you appear on the top page of those keywords then surely 99.99% you get a visit every time a person searches. Taking a nearest example, every day the Blog Pham is also getting around close to 300 hits from the search engine, not counting the visitors through other forms. And of course, I don't even post ads anywhere but only worry about writing articles and optimizing articles for friendly search queries only.
Long-term benefits
As you mentioned above, if you use PPC advertising programs to promote website on a search engine then you have to pay every day. Can you pay for 5 years, 10 years or a lifetime? But once you have applied SEO to the website in an effective way, your website will always reside on top searches that you don't need to pay any costs to maintain it. Unless there is another SEO opponent better than you.
Do you understand how SEO we learn to do? If you want to find out about the SEO profession, it is regarded as you've mastered the knowledge you need, but if you want to learn SEO, it's not much less absorbent, because there are some terminology and other basic knowledge you need to Know.
What is white hat seo and black hat seo?
Just like hackers, about doing SEO is divided into 2 types called White Hat seo and Black Hat seo. If you understand the black Hat hacker and other white hat hackers on purpose of using her skills then in the SEO is not so. SEO white hats and black hat seo all have a unique purpose: putting the links of a certain website onto the top page. But its the difference here is the way for them to achieve that outcome.
What is white hat SEO?
Listening to the name is seen in white and transparent. SEO White hats mean those who optimize the links so that they have high rankings on the search results legally and healthier about both ethical and technical. The white-capped SEO method not only increases the ranking of links in a legitimate way that it can also hold its ranking in a long way. Just like business, if you do everything transparent and legitimate it will take quite a long time to take care of his SEO process, but in return you will be assured more when not having to worry the punishment of search engines because of problems Fraud. In a nutshell, the white hat SEO tactics and tricks literally adhere to the rules and guidelines of the search engines. These simple methods are presenting and optimizing website content for friendly search bots in the process of crawling and content indexes. At the same time the content is also clearly optimized to convey valuable information to the user.
But.... If your website has poor quality content. Then the white-capped SEO methods are almost no effect, simply because the content is not valuable to the user. If you were poor, I'd still like to climb the other person sitting, forcing you to cheat, which is called the Black Hat SEO.
What is black Hat SEO?
If you've read through the white Hat SEO definition then can also guess what is the Black Hat seo. Black Hat SEO means using the cheating method, tricks to break the regulatory barriers of the search engines aimed at putting themselves on the top pages of the search results. Usually the Black Hat SEO phase will bring website to the top 10 on the search page a lot faster (even just three days for an important keyword) compared to the white hat SEO. However, not long after, websites that apply this fraudulent SEO method will suffer from search engine punishment, and that's the price they pay. Such websites may be relegated, strictly controlled in the process of SEO or further harm as the domain of the website is forever impossible to appear on search results.
Search optimization Process (SEO)
An SEO process can be divided into several stages depending on the preference of each person. But for her, SEO consists of 4 following stages:
Phase 1. Keyword analysis (keyword analysis)
There are many people asking why the need to analyze keywords before SEO. The simple answer to you is that we need to know will bring website to the top of the search results by which keyword and keywords are actually beneficial to us or not, meaning that many people seek it or not.
Phase 2. Content Development
A website cannot be any good SEO or proper standard without quality content, because the purpose of SEO is to optimize website/content for friendly bot search so that it reviews her post better that get the highest ranking.
Stage 3. SEO On-Page
After having had important keywords through the analysis process, people doing SEO will conduct content optimization on the website to become more friendly bot search in the crawl (crawling) and indexing (indexing) through the work As optimizing the URL structure, optimizing the title tag, using the heading tag (H1, H2, H3... etc.) Logical, optimized descriptions META tag, use a certain keyword density into the content, create Sitemap.. Etc..
Stage 4. SEO Off-Page
As with its name, this SEO process will not optimize directly on the website which is improving the website's ranking by links pointing to their website (backlinks). That is, as if your website has more backlinks, the higher the website ranking, and Page Rank will also be improved.
But one thing that you should be aware of is that neither backlink does quality well. The backlinks pointing back from the website are suffering from Google's fine, or the backlinks bearing the nofollow attribute hardly the value of improving ranking. The quality backlink are the backlink bearing the DoFollow attributes and are appearing on great sites, prestige and especially websites specializing in educational and newspaper arrays. There are also a number of website categories that can bring high quality backlink such as Dmoz or Yahoo Directory.
Some important SEO terms
As well as another field of expertise, SEO has a lot of important terminology that is used frequently. If you truly care about SEO then you should also know over a few common terms below. Don't worry you don't understand anything about it, maybe this is the useful information for you after you have mastered the basic SEO knowledge.
See article The SEO term of Tran Ngoc Main.
CONCLUSION
We've read through quite a lot of SEO definitions, but what exactly do you have to understand SEO? Speak small, SEO means "spam search engines": Adore:. We will "spam" the valuable content and forced search bot to read such content to bring up the search engines to provide valuable information to the user. In the article I have mentioned through the Black Hat Seo method, and according to its suggestion do not try to apply the Black Hat Seo method to fool the search engine because the price you pay will be much more expensive than what you get Be in short time. Starting this article, I will proceed with additional detailed tutorial articles going to each section so that anyone who needs to learn SEO reference. Hope to see you again in the next SEO article.
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